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At this initial marketing stage, the prospect is searching for content to help them solve a problem. Attracting prospects is the first step in the inbound marketing methodology. There are 4 marketing stages that are critical when you are thinking about inbound marketing Attract, Convert, Close & Delight. The difference between that and paid advertising, is that when you stop paying for ads with Google Adwords, Facebook ads, and more, your leads and website traffic will stop immediately as well. The best part about inbound marketing is that it is not a paid form of advertising, so your content can live on your site as long as you want it to without costing you any money. Instead of the old outbound marketing methods of buying ads, buying email lists, and hoping for leads, inbound marketing focuses on delivering quality to your audience where and when they need it the most.īy creating content and a marketing approach specifically designed to appeal to your ideal prospects, inbound marketing attracts these qualified prospects to your business through content marketing, search engine optimization, and social media, and keeps them coming back for more helpful content. The concept of inbound marketing takes your digital strategy to the next level of lead generation and customer engagement by providing your prospects with the content they need to make their buying decision.

Free business powerpoint templates gears